Meet the Team
The Wayfarer leadership team blends deep expertise in strategy, design, loyalty, and technology with a shared passion for turning engagement into a competitive advantage.
We've built global loyalty platforms, led campaigns for Fortune 500 brands, and launched breakthrough products in retail and tech.
Now, we're bringing our experiences together to create gamified solutions that move people and drive performance.
Jeff Hoffman
CEO & Head of Business Development
Strategic force behind our growth journey—unlocking partnerships, elevating opportunities, and leading the charge.
Marcin Kosciak
CTO & Loyalty Magician
Code sorcerer and loyalty mechanic—engineering systems that reward, retain, and delight.
Lori Sullivan
Head of Marketing & Strategy
Engagement strategist, turning insights into power-ups for brand growth and user loyalty.
Dave Deacon
Head of Creative
Creative engine behind our immersive worlds—where design meets delight and every pixel plays a part.