About wayfarer
our journey
Learn moreOUR MISSION: Create long-lasting valuable relationships between brands and their audiences
Wayfarer is a team of innovators, product developers and industry experts with a passion and commitment to drive value between our clients and their audiences, by leveraging our platform to create personalized gamified experiences that increases engagement leading to measurable activations and improved business results.
Leveraging technology, psychology, gamification, and personalization, Wayfarer launched its enterprise software platform in Q4 2020 following three years of development. Wayfarer offers a modular gamification platform with an array of options and services to deliver motivational, educational and entertaining gamification solutions and experiences to meet a wide variety of goals, budgets and timelines.
Founders
Each has spent their working career building valuable technologies and products, increasing the value of their respective stakeholders. Since 2018, the founders have worked together to help consumer brands around the world to effectively build better relationships with their customers, consumers, employees, and partners.
Jeff Hoffman
CEO
Spent the last 25 years developing and innovating products and services across a wide variety of industries. Highlights include: helping to revolutionize the golf footwear industry, creating game-changing consumer products, holding regional roles for Microsoft’s retail business, China Country Manager for Belkin, developed Corning glass screen protectors for Belkin/Apple and Walmart. Has a proven track record of driving positive change and increasing stakeholder value.
Marcin Kosciak
COO & CTO
Over 20 years in loyalty and gamification, the majority of which was spent with Comarch where he designed and built the loyalty platform (widely used in the airline industry). His expertise and acumen have been pivotal in the way the Wayfarer platform was built to overcome the key pain points most enterprise customers face when onboarding a new technology provider.
Dave Deacon
Design & Marketing Lead
Designing and developing class leading products for some of the worlds biggest brands (P&G, Philips, Wal-Mart) for over 19 years. A multi-disciplined designer, his background and skillset in taking products from idea to customer hands, providing insights into consumer behavior and design thinking.